Luis

AGE 61
OCCUPATION Hotelier
FROM Langreo
LIVES IN Sama de Langreo
WORK IN Langreo

«There are big Asturian brands: Rene Picot, Arias, Postres Reina,… companies that could be very important but that other places offer them advantages (less conflictive people, cheaper land, quicker response from the institutions…). The food sector foresees significant growth in the coming years but it is not valued or supported by the institutions»

Challenges
- Current mentality. «We have to change the mentality towards business. The entrepreneur is not an evil, rich devil who wants to exploit workers. Right now 85% of companies in Spain are self-employed and SMEs»
- Incompetent administration. «Endless administrative hurdles are put in place, deadlines take forever, they do not realise that delays in the granting of building or business licences are enormous obstacles»
Opportunities
- Food and tourism. «The products we have here… I have the feeling that we are not paying enough attention to that»
- Location. «From the valley you can move to any place in Asturias in a very short time, which gives us an advantageous position»

Luis

Challenges

Opportunities

Underlying perception

«Local mentality is a barrier to development»